Most businesses have the opportunity to benefit from an online presence and investing in a digital marketing strategy. Even businesses that offer a service rather than a tangible product can benefit from this type of marketing.
One question we see often comes from medical practices asking what they can do in terms of online marketing and how to boost the foot traffic coming into their offices. From chiropractors to dentists and surgeons, all medical offices can benefit from a smart approach to internet marketing.
Here are a few tips from medical practices pursuing successful methods of online marketing.
1. Start a Google My Business Profile
Google My Business is a free tool from Google that allows you to list your office location directly in search results. These profiles can show up when a person searches for your type of medical care + near me. According to this article about marketing for chiropractors, you can set up a free profile with a practice description, address details, hours, phone number and more. In less than an hour you can have your office’s page showing up in Google.
2. Tik Tok Is a Big Deal
What started as a fun video sharing application has turned into a major player in the world of internet marketing. Tik Tok allows users to upload short (60-second) videos about virtually anything. For doctors, dentists, chiropractors and the like, this gives you the opportunity to show a large audience what your practice is all about. You can show content about what you do, showcase some of your patients or simply make fun videos that show your office’s personality. Download the app for yourself and see what the buzz is about. Even Neil Patel, one of the most successful internet marketers, raves about the opportunities on Tik Tok.
3. White Papers & Case Studies
When potential patients are discovering your practice for the first time online, you want them to gain a sense of trust and understand who you are. You can help build this trust with white papers about your medical services and case studies from current or former patients who have experienced successful treatment. Again, whether you operate a dental office or surgical clinic, this information applies. Try to create in-depth white papers and articles that can demonstrate what your practice does and the results patients see.
4. Start Blogging
Similar to the recommendation in step #3, you can earn trust from online users by blogging. However, unlike a white paper, your blog can be about almost anything. It’s recommended to blog about things in your community, your services, products you may recommend to your patients, news about your staff, etc. According to Blogging Wizard, you’ll provide value to your site visitors and create a community.
5. Pay Per Click Advertising
While the strategies mentioned in steps 1-4 take time to develop, you can immediately change your internet marketing and traffic to your website by investing in pay per click advertising. This type of internet marketing occurs on Google when a user searches a particular keyword related to your practice. Once they search the keyword, they will be presented with a text-based ad about your practice and contact information to reach you. Unlike shooting Tik Tok videos, writing white papers and blog posts, pay per click ads carry a quick turnaround time and allow you to test multiple variables and targeting methods.
So, as you can see, there are several reasons and ways to get started with digital marketing for your medical business. Some require a sizable investment while others only require time. Get started with any of these strategies and let us know if you have any additional tips.